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| Rant of the Week… |
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| For goodness sake packet in!!! |
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| One of life's great pleasures is to shop for great food, but why do we always come back with stuff that’s not on our shopping list? Every product you buy is surrounded by other products. I’m of course referring to packaging. |
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| Now don't get me wrong, I like to see products displayed in an alluring way. But what good is this, if you can't access the product itself without the help of industrial grade tools? |
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| Recently, I went into my local supermarket for a tray of delicious looking Ham. At home I attempted to open it. It looked easy enough, with one corner of the polythene film slightly peeled for 'easy access'. But alas, the film would not simply peel away as promised. I finally went rummaging for the nearest tool to hand: a pair of garden pinking sheers to slice off one end of the pack. |
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| How do people with arthritis (or a similar difficulty) cope? |
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| These practical issues have wider and more serious implications for marketers: the poor reputation the product gains by association with its packaging. Consumers like me may end up just selecting products we know we can get into and avoid the rest – |
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| Manufacturers - PACKET IN!! |
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| Micomms Limited accepts no responsibility or liability for any opinions or statements expressed in this article. |
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