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| Rant of the Week… |
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| CALL THAT DESIGN?!!! |
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| The next time I pick up a corporate brochure that has type so small that a pixie with a microscope would get frustrated, I’m chucking it straight in the bin! |
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| Design is one thing but shouldn’t we put function firmly before form in our communications? I say this, especially as those with the poorest eyesight, tend to be those with the most decision-making influence – not to mention money to spend! In fact, whole economies would collapse without them. Yes, I’m talking about older people... |
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| I’ve seen tens of £000s of budget being invested into printed literature and websites only for the message to be ignored, simply because the reader wasn't crossed with a Kestrel. |
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The reputation of the message-deliverer is under the magnifying glass much more so than the miniscule type-face would ever be.
And the same goes particularly for business cards.. Funny thing is, most designers are young, so they may never even consider this... |
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| ...get it sorted! |
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| Micomms Limited accepts no responsibility or liability for any opinions or statements expressed in this article. |
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