Martin Ison is the founder of Micomms® Ltd and widely considered to be one of the UK’s leading copywriters and communication consultants in international trade promotion.

Having originally studied copywriting and design, he worked for a number of PR, event management and marketing consultancies in London. During the 1980s he moved into senior account management and sales, eventually becoming Group Account Director of a London marketing agency.®

In 1993 he set up his own business-to-business marketing consultancy helping the British Government promote export trade around the world; including promoting and organising trade missions and promotional events across Europe, Africa and the Far East.

In 2001 he formed Micomms® Ltd with a broader remit of helping businesses develop their reputations using effective communication internally, externally and internationally.

During the past two decades or so Martin has:

• presented at government department conferences on communication programmes, event management and dealing with creative contractors
• written sector reports and case studies for international trade-related publications.
• Written, produced and directed business and trade promotion documentary films for governments at home and abroad.
• assisted with UK Government’s hosting of former president, Nelson Mandela on his first visit to the UK as South Africa’s Premier.
• organised export development trade missions to and from Japan, South Africa; Brazil; Russia; and India; each becoming the largest events of their kind.

Apart from boosting private sector businesses through effective marketing and communications, he has helped to generate $-millions (or £-millions if you’re British) worth of valuable global trade for the UK.

As well as his marketing consultancy work, he now runs a series of training programmes aimed at skills development in marketing, PR, copywriting and event management.

His highly successful Web-Writers’ Workshop^TM helps marketers from organisations large and small maximise use of the world’s most valuable free promotional tool: the written word.