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Marketing and PR –
it’s an investment in your reputation |
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| Imagine your newly designed direct mail campaign reaches your prospective customers at exactly the same time as a case study profile of your company appears in the latest trade magazine. There’s some controversy in the industry and your company is the first to respond with a solution... |
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| Interest aroused, your prospect decides to Google your company: you’re in the top three results with more credibility-building information just a click away... and as always your website’s branding, design and copy are all consistently on message... |
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| ... the prospect requests to see a salesperson, and she’s absolutely bowled-over by the quality of your PowerPoint presentation... |
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| ... after placing her order, she’s delighted to receive a customer loyalty special offer for her next purchase... |
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| ... she calls to place her next purchase. The motivated operator answers the call after the phone rings twice... |
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| That’s reputation management. |
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